Vigilant Citizen – March 13, 2012
The overnight viral sensation KONY 2012 brought worldwide awareness to the African war criminal Joseph Kony. Beneath this commendable cause, lies however an elaborate agenda that is presented in the video in a very manipulative way. We’ll look at the agenda behind KONY 2012 and how it uses reverse psychology to not only justify a military operation in Africa, but to actually have people demand it.
KONY 2012 is a viral sensation that swept the entire world in less than 24 hours. Its main subject is the African rebel leader Joseph Kony, his war crimes and the clearly defined “movement” to stop him. Countless celebrities have endorsed the movement, news sources have reported it and social media is buzzing with it. While the problem of guerrilla warfare and child soldiers has plagued Africa for decades, and several documentaries have already been produced regarding the issue, this particular 29-minute video made managed to obtain mass exposure and support.
KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 taps into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda.
A Propaganda Experiment
The video begins with an interesting statement: “The next 27 minutes are an experiment. But in order for it to work, you have to pay attention”. It is an experiment as it tests a new, groundbreaking way to get an agenda accepted by the Facebook generation. In the past, when the government needed to justify the invasion of a country, the President would sit in front of the camera and tell the public why war should be declared in this area of the world. In the case of KONY, the military agenda is disguised as grassroots activism, where the US army entering Uganda would be perceived as a “victory of the people”, effectively reversing the communications model.
Due to the advent of social media, the above diagram has become a lot less effective to get a message across to the young generation. It is not CNN reports and the President addressing the nation anymore, it is about “liking” Facebook pages and viral YouTube videos. This is where messages now come across. Always studying, analyzing and exploiting the most effective ways to persuade public opinion, KONY 2012 appears to be an attempt to test out the effectiveness of a “viral” propaganda campaign. By creating this “movement” and making young people actually DEMAND the U.S. government intervene in Africa, the masterminds behind this campaign would manage the impossible: Reversing the propaganda model in order to make it emanate from the people. By doing so, the elite’s agenda is not only accepted by the masses, it is perceived as a victory by them.
When the war on Iraq was declared, a great portion of young Americans opposed the war. How is it they are now begging the government to send troops to Africa? A simple video, specifically conceived for the Facebook generation did the trick. As it is the case in most campaigns to justify a war, the first goal was to identify a bad guy.
Identifying the Bad Guy
I have absolutely no intention of defending Joseph Kony or to say “he’s not that bad”. He, along with many other guerrilla factions across Africa, has committed despicable atrocities. However, the problem of child soldiers has existed for decades and there are literally hundreds of Joseph Konys across the African continent. In some cases, some of the armies are actually funded by Western countries. If we would truly go to the root of the issue, we’d discover that Africa has been plagued with the problem of warring factions and rebel guerrillas ever since Western forces “liberated” their colonies and divided the continent of Africa according to Western interests. Indeed, instead of setting the boundaries of each country according to the geographic location of the ethnic groups and tribes that live there, countries were created according to the economic needs of colonizing forces such as Great Britain, France and others. The net result is: A bunch of artificial countries that each contain several tribes, ethnic groups, languages and religions. When one group takes power, the others are repressed, which leads to violence and rebellion. Add to the mix extreme poverty due to resources being siphoned out of Africa by Western countries and you’ve got a breeding ground for merciless warlords. As long as this problem exists, Joseph Konys will continue to emerge in Africa.
But the video mentions none of this. All it says is that arresting Kony would “make the world better”. KONY 2012 is all about identifying a bad guy, “making him famous” and have people demand his death by U.S. forces. Fixing the true cause of problems in the third world has never been on the Agenda. But picking out a “bad guy” to justify military action has always been part of it. If in the case of Saddam Hussein, “facts” (that ultimately proved false) were given to justify the invasion of Iraq. A different technique is being used with Kony, one that originates from advertising.
Any marketing specialist will tell you: “Facts don’t sell, emotions do”. The first part of KONY 2012 solely addresses emotions. It is about making the filmmaker likeable, showing gut-wrenching images of African kids in pain, in misery and in despair. Then, the turning point: Joseph Kony is the cause of all of this. Not centuries of exploitation and devastation by Western forces in Africa that lead to chaos, lawlessness and poverty. No, it’s Kony. That bastard. George Clooney is really mad at him right now. He even tweeted about it.
Another marketing strategy is to appeal to the lowest common denominator. In other words, to get a message across, one must address the audience as if it was made of kids. KONY 2012 does exactly this by ridiculously oversimplifying the problem and explaining it to an actual child – who represents the viewers. This is not surprising though, as this is how the masses are perceived by the higher ups.
Once the viewers had their emotions stirred, got infantilized and had the problem spelled out to them as if they were in kindergarten, the table is set for the true goal of the video: Defining the agenda.
Defining the Agenda
KONY 2012 is a movement backed by some of the world’s most powerful entities and has precise goals. As the movie’s intro states, it is an experiment. It is an opportunity to create a movement that can be fully trackable, quantifiable and manageable through social media whose culmination is a U.S. military intervention in Uganda. The carrying out of this mission will not only be perceived as a victory, it will restore young people’s faith in democracy. What the members of this movement might not realize is that they are helping the advancement of the elite’s agenda towards a New World Order.
The second part of the movie let’s go of emotions and describes to the viewers what the elite expects from them. U.S. troops are already in Uganda, but, according to the movie, Kony “changed his tactics”… Damnit Kony, you and your sneaky tactics. Apparently, high tech satellites, unmanned drones and all kinds of radars are not enough to catch this guy. Nope, in order to catch him, a complicated plan, involving the purchase of an “Action Kit” and the registering an ID bracelet on a website is required. Makes sense.
Once the bracelet is registered, members can associate it with their Facebook account, which will keep track of all KONY-related actions. The end result is: every single member of KONY 2012 will be known, identified and easily tracked – with constantly updated information. All of this data will of course be collected, scrutinized and stored by those in charge.
Furthermore, members are asked to contribute a “few dollars a month” to TRI, an organization whose ultimate goal is American military intervention in Uganda.
To support the cause and to make it popular, a bunch of elite-sponsored artists and politicians have been enlisted, including Lady Gaga, Jay-Z, Rihanna, Oprah, George Clooney, Bono, etc. While some of them might be genuinely concerned about problems in Africa, most of them are pawns of the elite that are used to promote its agenda.
After going past the celebrities and the emotions, the end result of this campaign is simple and steeped in real politik: Since the fall of rival superpower USSR, Western forces have sought to bring down and to control regional powers around the world, mostly in third countries. Uganda is part of that plan. The same way the spectre of Bin Laden was used to invade Afghanistan, Kony is being used to enter Uganda.
KONY 2012 is a cleverly orchestrated campaign specifically aimed at today’s youth, the future citizens of the world. Using state-of-the-art techniques and new technologies, the campaign is a first attempt at “reverse propaganda”, where the agenda APPEARS to emanate from the people. By using emotions, irrational thoughts and superficial explanations, KONY 2012 attempts to trick well-meaning people, who desire to make a positive change in the world, to instead fuel a gigantic war machine that is controlled by the world’s elite.
Is KONY 2012 trying to eradicate child-soldiers or is it attempting to create a new kind of child-soldiers?
Paul Harris – Guardian.co.uk March 16, 2012
One of the co-founders of Invisible Children, the San Diego-based charity which is campaigning for the arrest of Ugandan warlord Joseph Kony, has been hospitalised after police said he was detained for being naked and masturbating in public.
Jason Russell, 33, was picked up by police in San Diego at around 11.30am on Thursday after receiving numerous calls from the public about a man vandalising cars, being apparently under the influence of a substance and making sexual gestures while wearing only his underwear.
According to local TV station NBC, San Diego police spokeswoman Lieutenant Andra Brown told a press conference in the city that Russell was co-operative as he was detained by officers. “He was no problem for the police department. However, during the evaluation we learned that we probably needed to take care of him. So officers detained him and transferred him to a local medical facility for further evaluation and treatment,” she said.
Invisible Children has shot to fame in recent weeks after one of the videos that it produces in order to publicise the atrocities of Kony and his Lord’s Resistance Army went viral. Viewed more than 76m times, the video gave a high profile to the group’s cause, but also put the tiny charity at the centre of global scrutiny.
Critics have condemned the group for a perceived lack of transparency in its financial records and for over-simplifying a complex issue. They accused the group of being fame-seeking and of having an overtly western focus on what is a regional African problem. Some also pointed out the group had taken large donations from rightwing Christian fundamentalists groups in the US, who have also funded anti gay-rights causes.
However, the group and its many defenders mounted a strong defence, detailing its financial history and saying that their sole aim was to highlight a dreadful and ongoing human rights cause that had garnered little attention for decades. They were also hailed for using social media to engage young people in social activism.
Scores of support groups have sprung up all over the US and the world and a resolution of support for the groups’ aims has even been introduced in Congress. The group is planning a day of mass action in protest at Kony for next month that aims to distribute more than a million posters bearing the logo Kony 2012 across the US.
A brief statement by the group in the wake of Russell’s arrest said that being at the centre of a massive media storm may have taken its toll. “Jason Russell was unfortunately hospitalised suffering from exhaustion, dehydration and malnutrition. He is now receiving medical care and is focused on getting better,” said Invisible Children’s chief executive Ben Keesey in the statement.
“The past two weeks have taken a severe emotional toll on all of us and that toll manifested itself in an unfortunate incident yesterday. Jason’s passion and bis work have done so much to help so many and we are are devastated to see him dealing with this personal health issue.”